|Glenn Gilbert, Executive Editor of The Oakland Press|
Yesterday's workshop was different from those we held in the past. Those past workshops have broadened our list of bloggers to about 70, but yet we're lacking a crucial type of blogger — the community blogger.
The way we see it, there's a defined market for micro-local bloggers — a gap in news coverage left by traditional media organizations. With a need for news just waiting to be met, that also open ups revenue opportunities for those willing to take on the task.
Last night, we had Marissa Raymo of our advertising department's special projects team on hand to talk about monetizing blogs. That, of course, goes back to building traffic, and traffic is something theoaklandpress.com — with an average 3 million monthly pageviews — has to offer potential bloggers.
Our Executive Editor, Glenn Gilbert, discussed why we're reaching out to the community, the changing media landscape and our belief that the inclusion of a diversity of voices is imperative to being a successful source of news in the 21st century.
Using a projector, I was able to guide bloggers through a how-to session on setting up a blog and talked about using social media to promote it.
Online Editor Stephen Frye gave tips on covering communities, structuring blogposts and more.
Snippets from The Oakland Press' Community Blogger workshop
Oakland Press Community Blogger workshop
Marissa Raymo also handed out copies of her presentation on Search Engine Optimization, which is loaded with great information and available on her ideaLab blog.