Wednesday, April 27, 2011

QR Code data

We've been increasing our use of QR codes in The Oakland Press' print edition and I've been tracking the data.
The Google Map QR Code

Here are the results:
• We've been running a QR code on our front page rail linking to The Oakland Press' Facebook page for several months, albeit not daily. Over time, that's been used to bring 237 people to our Facebook page.
• Earlier this month, we used a QR code for a contest where readers could enter to win tickets to a Red Wings game. That generated 76 clicks to the page.
• A QR code linking to The Oakland Press sports page has gotten 130 users.
• A Google map plotting the locations of nine fires at vacant homes in Pontiac also got a QR code, which was published twice in print for stories about the fires — 118 people used it.
• Links to the comments page of stories have had less stellar results, though I'd argue that with the right story, they'd be wildly successful. A story about Michigan State Police using a device to extract data from cell phones had a comments page QR code got almost 30 uses; a link to a less controversial story about a drunk driver garnered only 16 uses.

Below is the Google Map that the QR code links to:

View Fires in Pontiac in a larger map

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